Using a powerful tracking script such as Google Analytics is critical in order to make reliable decisions about your website. One of the more useful features of Google Analytics is the goal feature.
It allows you to set up a specific and discrete goal for something on your website. Examples might be:
- Making a purchase
- Downloading a white paper
- Filling out a contact form
- Downloading a file
Measuring Goals is Critical
If you are not measuring goals on your site, its like trying to play darts with a blindfold on. Any adjustment you make to your site, and you'll have no idea as to the cause/effect relationship between it and something you want to happen.